Many people say fast food is one of the best inventions to this day. It's quick, easy, and of course delicious. But as people grab this decedent treat they don't seem to pay attention to what they are putting in their body. In fact now Americans eat over 13 billion burgers a year. Overtime fast food has effected America in a positive light but with some negatives. But where did it all start? And how did it effect us Americans?
Fast food had a slow start in the 1920s but after World War II, the fast food instudry sky rocketed. After the war there was an economic boom that brought upon other inventions that helped the fast food industry. The main effect was the car. With the federal government creating highway systems, and the easier purchase of cars fast food became an easy convience. There were more suburban communities and many middle class families fled to these places. It was an easy option for big families, it was a fun environment that middle class could afford.They had this option instead of a nice sitdown restaurant. For people in big cities, and for those on the way to work it was an easy stop that did not take long.Women now found an easier way to get jobs, they entered the work force in high numbers and gender roles were viewed in a different light.
But how did this all begin? During WWII there were food stands that sold food on the side of the road. They had to close down but after war improvements began such as car shelters to protect the automobile. Brothers Dick and Maurice McDonald realized that families need a cheap and faster way to eat, with that in mind they created the first McDonalds in 1950. Their burgers sold for 15 cents, half the price of a normal restaurant. A family of four could buy a full dinner for $1.50 Like other places, McDonalds had car hops. Girls dressed in fun outfits such as cowgirls, and cheerleaders but were only paid in tips. Because of this people kept quitting their jobs. These car ports were also the "cool" place where all the teens would hang out, eat food, and show off their cars. The brothers decided they needed a new idea. After reconstruction almost all of their food was cooked on a grill and could be eaten by hand. This became especially easy when people were driving. By mid 1950's eight McDonalds were open. Other Americans saw this franchise idea and took on the project. Soon many other restaurants,still famous today, opened such as KFC, Wendys, and Burger King. These men usually did not go to college, they were true entrepreneurs.
After WWII there was also a baby boom. The number of children in the US increased 50%. Resteraunts such as McDonalds market their resteraunt as a safe, fun place for children to be. Kids would nag their parents to go the restaurants just so they could receive the toy in the kiddie meal. One of the most famous toys was the beanie baby in the 70s. Another marketing technique people used was wrapping their food in individual packaging. Researchers say that people find joy in opening different packages.
In 1970 American's spent $6 billion on fast food and now in 2000 it has raised up to $110 billion. As you can tell the fast food industry brought upon change. One of the major effects of fast food is obesity. Now nearly one out of 3 children is overweight. Many restaurants serve items in large portions, this encourages overeating, espcially because you bought it. Many fast food resteraunts ,make their cheaper meals, bigger. For example the "big mac" or "quarter pounder" can all be found on the dollar menu at McDonalds. Because fast food is cheaper and convient most of the time people do not realize what they are putting in their body. It is full of sugar, salt, calories and saturated fat.
As the industries start to realize what is happening they have taken alternate routes. Many fast food have started to offer apples instead of fries, and milk instead of sodas. Many have looked into purchasing fruit juices to sell. It is important for people to know what their eating, espcecially those with heart problems and diabetes. Places like Subway, McDonalds and Chickfila have put a number of calories by the food on the menu so the costomers are more aware. In some cases in stops people from ordering a certain item. In New York City, city Mayor Michael Bloomberg proposed to ban all large sugary drinks in the city. 58% of New York children and adults are overweight and 40% of students in public schools are as well. The ban has not been approved yet, but is a step towards fixing the obesity in the United States.
As I have done my research I have realized how unhealthy I truly am. When I first started the project I was only looking at how fast food was started, as I continued I realized how much is effected because of how much fast food is eaten. Because of this, I started to research more of the effects and how they could be stopped. During my research I found many websites that gave tips to the healthier option. Some of those being, choosing vegetables and fruits as a side or just getting water. This topic interested me because I have an adoration for fast food. I wanted to know how it all came to be and why it did.
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| Example of menus now showing calorie intake |
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| First McDonalds in 1954 |
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| a "healthier" kids meal with a toy |
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| One of the food stands on the side of the road |
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| Example of car ports |
Sources:
http://www.globaled.org/curriculum/ffood7.html- This source told me a little about the history of fast food and how it evolved.
http://www.livinghistoryfarm.org/farminginthe50s/life_16.html- this source really hilighted the begining of cars and why fast food become so easy and popular.
http://www.uvm.edu/~eandre/Landscape_Change_Program/Roadside_Architecture/Fast_food.htm- This source taught me about the first fast food resteraunts and how they competed with others.
http://health.nytimes.com/health/guides/nutrition/fast-foods/ - This newspaper gave me tips on ways to choose healthier options but also talked about the side effects and outcome of fast food.
Chew on This by Charles Wilson, Eric Schlosser
Fast Food Nation by Eric Schlosser
Reuters
Chew on This by Charles Wilson, Eric Schlosser
Fast Food Nation by Eric Schlosser
Reuters














